Thursday, 25 January 2018

Wonderland Makeup Review.*

wonderland makeup review

I'm not a beauty blogger by any stretch of the imagination, but makeup is one of my favourite things to test and review on my blog. So I was really excited to receive a few items from Wonderland Makeup and find out more about this brand as they were totally new to me.

One of the things that most intrigued me about Wonderland Makeup is that their products are cruelty-free. This is something that is becoming more and more important to me as a consumer, and it seems like brands are beginning to take note. That said, there still isn't a huge amount of cruelty-free choices, and sometimes the products are just not as good. So I was very interested to see how Wonderland's makeup performed. 

wonderland makeup review

I was sent three products from the brand: the Studio Finish Primer, the Lash Thickening Mascara and a Wonderdust Loose Pigment.

The first thing I noticed was the packaging that the items came in. I really like the monochromatic look in general, and I thought the overall look of the products was great. All the packaging looks elegant and much more high-end than I'd expected.

wonderland makeup studio finish primer

Studio Finish Primer (£15 for 30ml)

I'll be honest - I don't normally wear primer. I have quite dry skin so I always assume I don't need it, but the pores around my nose tell a different story...! I've tried a few but there's never been anything that makes enough of a visible difference for me to include it in my makeup routine. 

This oil-free primer claims to help increase the longevity of your makeup while also reducing the appearance of fine lines and pores. I am never that trusting of these 'miracle products' that are somehow meant to make my face look like it's been airbrushed, but my cynical side was actually proven wrong by this: it's really good!

I am one of those weirdos who absolutely loves the texture of silicone primers, so I really enjoy putting this on. It leaves my face feeling smooth and soft while also feeling like I had nothing on at all. When I applied foundation I felt like it went on much easier, left absolutely no dry patches (a miracle in January), and definitely made my pores much less visible. It also helped my foundation actually stay on my nose when usually it slides around or comes off completely. You only need a tiny amount too, so this works out as being really excellent value for money. I'd highly recommend this - especially as I've never found a cruelty-free primer that actually works before. I even prefer this to the Benefit Porefessional primer - a big statement to make!

wonderland makeup wonderdust loose pigment blackstar

Wonderdust Loose Pigment in Black Star (£6.50 for 1.5g)

Again, pigments are not something I use on a day-to-day basis, but I do have a few in my makeup collection. I don't tend to reach for them as they are often messy and hard to blend, but when I saw the colour of this I knew I was going to be hooked regardless.

wonderland makeup wonderdust loose pigment blackstar
wonderland makeup wonderdust loose pigment blackstar

Black Star is a beautiful dark purple with flecks of sparkle throughout. At first I thought it was just gold glitter, but turning on the flash on my phone camera revealed this gorgeous array of pink, purple and silver too. It's almost like a duo-chrome shadow: when you first swatch this it almost looks like a deep brown, but when you get a hint of light on it all that plum goodness is revealed. 

wonderland makeup wonderdust loose pigment blackstar

As it turns out, this was neither messy or hard to work with. The pot comes with a stopper in it - thank god! - to avoid clumsy people like me throwing it all over the room as they open it. It also blends beautifully. It's highly pigmented so in the photo below I put the tiniest amount on and blended it out, but if you pack this on with a finger or a wet brush it gives the most intense payoff. I also loved how finely milled this was - it felt very soft to touch. This product comes in a whopping 92 colours so you're sure to find the perfect shade for you.

wonderland makeup lash thickening mascara

Lash Thickening Mascara (£11.50 for 8g)

Ah, mascara. I own so many of you, you're by far my most used product - in fact I quite often wear you without anything else. You always promise so much but you don't always deliver. I have fairly long, pale eyelashes so I feel like mascara is a crucial product even on no-makeup days. It helps me look and feel more alive, and I'm always looking for my holy grail mascara.

wonderland makeup lash thickening mascara

This one promises to thicken up your lashes, adding volume to even the smallest ones. I feel like I tend to go for mascaras that promise more volume as I'm a little paranoid about how sparse my lashes are. Therefore I've seen a lot of 'volumising' mascara wands and I was a little surprised by this one. It was a bit smaller and skinnier than I expected, and I wasn't sure about it.

wonderland makeup lash thickening mascara

I've included some before and after photos below (if we could just avoid talking about the state of my brows, how hooded my eyes are and the wrinkles I'm developing I'd appreciate it - I'm not wearing concealer either so ignore the smudged pigment under my eye too hahaha I'm the worst beauty blogger). I actually quite like this mascara; it gave me defined, clump-free lashes and it doesn't smudge or flake at all. Is it volumising? Not really. It adds a bit of something at the roots, sure, but I feel like any brush that separates the lashes gives more of a lengthening look than a volumising one. That said, I still really like this. I'd wear this day-to-day, for sure. It looks pretty on and it lasts all day - and it's cruelty-free, which almost none of my favourite mascaras are.

wonderland makeup review
wonderland makeup review

Overall, I really like the items I tried from Wonderland Makeup. I'm impressed with the product quality, the performance, the packaging and the price. I would definitely like to try out some of their lipsticks and blushes soon, as well as their amazing nail polishes!

Would I buy from this brand? Yes, 100%. I don't often find cruelty-free products that can compete with well known brands, but Wonderland certainly seems up to the challenge. If you'd like to try any of their products you can get 15% off your order by using the code Bloglife15 at the checkout!

What do you make of Wonderland Makeup? And is cruelty-free makeup important to you? Let me know!
*I was sent these items by Wonderland Makeup in exchange for an honest review. All thoughts and opinions are my own.


  1. This post has come at the perfect time for me, Beth! I was given a sample of a Smashbox primer a few weeks ago which I’ve been using and really loving (a big statement for me because like you, I never made a habit of wearing it before), but this sample has now all gone so I have been looking for another one to try. It seems like I’ve found the perfect one to plump for from this post though because your primer from Wonderland Makeup sounds like a winner! That the products are cruelty free is a massive selling point for me as a consumer too, and it’s great to see that this brand doesn’t compromise on quality whilst still delivering a CF product! Thank you for sharing your thoughts and the gorgeous photos of that pigment - the glitter is absolutely stunning!

    Abbey ❤️

  2. I love the shade of the loose pigment, it really makes your incredibly blue eyes look even more blue! Xxx

  3. This is such a lush post, I always struggle when it comes to looking for makeup because of the cruelty free aspect - so I'll have to have a little look at what else this brand are stocking! The pigment looks absolutely gorgeous, too. Anything dark and magic looking is an instant winner for me.

    Gorgeous photos doll!

    With love, Vee x

  4. I've never heard of this brand either but the products sound amazing. They look seriously luxe and high end, the packaging is very chic too. I struggle hugely with effective primers so I like the look of this one. And OMG that eye shadow is gorgeous, it really makes your blue eyes pop. Purple is one of my favourite shades too. Hmmm, I feel a little splurge coming on... thank you for a great review and your photos are 😍 as always! Xx

    Lisa |

  5. This brand contacted me a while back too but I haven’t heard anything since so I definitely need to give them another nudge because I love the look and sound of all of these. I also love the simple packaging and your eyelashes look fab in that mascara! As always... your photos are stunning, I hate you, you’re too talented 😉


  6. Your photography in this post is amazing! And the fact that the brand is cruelty free is a win, too!

    At the moment I only really use Elf and Urban Decay, as I trust that they are cruelty free - I haven't got time to be googling all the products I look at when shopping for new supplies. However, I think I will give these a try as they seem really decent.

    Love your review!


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